Case Study:
Auspire Care

Auspire Care is a Sydney-based home care provider dedicated to empowering families and individuals through flexible, compassionate care solutions. They understand the importance of maintaining existing family dynamics while providing essential support and clinical oversight. Their experienced and qualified carers offer a comprehensive range of services, from companionship to end-of-life care. Auspire Care empowers individuals to maintain their independence and participate fully in life, respecting their choices and fostering a sense of well-being.

101

Conversions in 30 Days

13.5%

Growth of Engaged Sessions in 60 Days

24.9%

Growth of Pageviews in 60 Days

While Auspire Care offered exceptional care services, they lacked a strong digital presence to reach their target audience of families seeking in-home care solutions. This limited their ability to connect with potential clients and educate them about the benefits of their flexible and personalized approach.

Ascend Spark partnered with Auspire Care to develop a comprehensive digital marketing strategy encompassing:

Website Development: We designed and developed a user-friendly website that clearly communicates Auspire Care’s values, services, and team expertise. The website features informative content and testimonials to showcase the positive impact they have on families.
Search Engine Optimization (SEO): We implemented SEO strategies to improve Auspire Care’s website ranking for relevant keywords like “Sydney home care,” “in-home care for seniors,” and “companionship care Sydney.” This ensures Auspire Care appears at the top of search results when potential clients look for these services.
Social Media Management: We established and manage Auspire Care’s social media presence on platforms like Facebook and Instagram. Social media is used to share informative content about home care options, caregiver stories, and resources for families.
Content Marketing: We developed a blog strategy to create engaging content that educates families about various home care needs, answers frequently asked questions, and highlights the benefits of choosing Auspire Care.

Ascend Spark’s data-driven digital marketing strategy led to significant improvements for Auspire Care:

101 Conversions in 30 Days: Within the first month, the optimized website and targeted marketing efforts generated over 101 conversions, signifying a substantial increase in qualified leads for Auspire Care.
13.5% Growth of Engaged Sessions in 60 Days: The engaging website content and social media strategy led to a 13.5% increase in engaged sessions within 60 days, indicating a more captivated audience actively interacting with Auspire Care’s online presence.
24.9% Growth of Pageviews in 60 Days: With improved SEO and engaging content, Auspire Care’s website saw a 24.9% increase in pageviews within 60 days, demonstrating a wider audience discovering their services.

Ascend Spark’s comprehensive digital marketing strategy empowered Auspire Care to connect with their target audience and establish themselves as a leading provider of home care solutions in Sydney. The significant increase in conversions, website traffic, and audience engagement highlights the success of this collaborative effort. Auspire Care is now well-positioned to reach more families seeking compassionate and flexible in-home care for their loved ones.