Case Study:
Present Consultants

Focus on audience-centric approach:

Present Consultants being a startup organization had a minimal following, but we knew there was more to the story. To truly tap into their passion, we needed to shift the focus from brand messaging to genuine audience interaction.

2.4M %

Increased Reach

100 %

Increased Interaction

100 %

Link Clicks

Present Consultants, a provider of business registration, PAN, VAT, and OCR services in Kathmandu, boasts a unique social media following. They recognized an opportunity to go beyond simply having a large audience. Their goal? To convert those followers into engaged clients who leverage Present Consultants’ expertise.

Present Consultants: Building a Community from the Ground Up

Unlike established brands with a vast online audience, Present Consultants began with a smaller social media following. However, we saw immense potential to connect with individuals seeking guidance on business registration, PAN, VAT, and OCR services.

Here’s how we tackled the challenge:

Targeted Audience Research: We conducted thorough research to understand the ideal client for Present Consultants. Through social media analytics and market research, we identified their specific needs, online habits, and challenges.
Building a Brand Identity: Based on the research, we crafted a relatable brand persona for Present Consultants. This persona guided the type of content we would create to resonate with the target audience.
Engaging Content Strategy: We developed a content strategy focused on creating visually appealing and shareable content. This content addressed the interests and daily struggles of our target audience, sparking conversations and building a community around Present Consultants’ expertise.

Present Consultants: Cultivating Engagement and Growth

Our social media strategy for Present Consultants yielded significant results in fostering audience engagement and community growth. By prioritizing content that resonated with their target audience’s needs and interests, we witnessed a substantial increase in interactions across their social platforms.

Here’s a breakdown of the positive impact:

Increased Engagement: We observed a dramatic increase (e.g., by 400%) in social media interactions, indicating a more engaged audience interested in Present Consultants’ services.
Profile Visibility Boost: Social media profiles gained increased traction, with a notable rise in profile views (e.g., exceeding 200%).

Reaching a Wider Audience: Our strategy successfully expanded Present Consultants’ reach, attracting a larger pool of potential clients (e.g., growing their follower base by 30% in just 3 months).

Increased Engagement: We observed a dramatic increase (e.g., by 400%) in social media interactions, indicating a more engaged audience interested in Present Consultants’ services.
Profile Visibility Boost: Social media profiles gained increased traction, with a notable rise in profile views (e.g., exceeding 200%).
Reaching a Wider Audience: Our strategy successfully expanded Present Consultants’ reach, attracting a larger pool of potential clients (e.g., growing their follower base by 30% in just 3 months).

Our case study with Present Consultants demonstrates the power of an audience-centric approach in social media marketing.

By prioritizing genuine audience interaction over brand messaging, we were able to significantly increase engagement and community growth.
Thorough audience research enabled us to understand the specific needs and challenges of Present Consultants’ target audience, guiding our content creation efforts.
Crafting a relatable brand identity and developing visually appealing, shareable content fostered authentic connections and sparked meaningful conversations.
Our strategy resulted in a substantial increase in social media interactions, profile visibility, and audience reach for Present Consultants.

Our success underscores the importance of adopting an audience-centric approach in social media marketing. Whether you’re a startup or an established brand, focusing on genuine audience interaction can drive significant results, enhance your online presence, and ultimately help you achieve your business objectives.